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FORBES -- Mar 16 -- Hi5 hopes to make millions this year from avatars, gifts and other digital glitter. Hi5 provides an entire mall full of digital gifts--kisses, roses, bottles of beer and more--that users can send each other. Most cost less than a dollar. The company wants to take in $25m this year. Last year, more than 90% of the money Hi5 took in was from advertising. This year, the breakdown is somewhere in between those numbers.

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