Google Claims Progress In Selling YouTube Ads

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Google Claims Progress In Selling YouTube Ads

Postby snwmark » Fri Jul 11, 2008 11:33 am

INFORMATION WEEK -- July 9 -- Google says it is testing new ideas on YouTube and still learning what works when it comes to ads. According to a report in The Wall Street Journal, ads on YouTube have not performed as well as expected and are likely to bring in about $200m this year. IDC last month said that it expected worldwide spending on Internet advertising to total $65.2 billion in 2008 and that it anticipated 15% to 25% annual growth through 2011, when Internet ad spending is projected to reach $106.6 billion worldwide. Back in August 2006, Google signed a deal with Fox Interactive to run ads on social networking site MySpace for more than three years. As part of the deal, Google guaranteed Fox Interactive a minimum of $900m. It remains to be seen whether Google\'s bet will pay off.

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