MySpace To \'Hyper Target\' UK Ads

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MySpace To \'Hyper Target\' UK Ads

Postby snwmark » Wed Mar 12, 2008 5:19 pm

GUARDIAN.CO.UK -- Mar 12 -- MySpace is to launch an advertising system in the UK that targets users on the basis of personal information on their profile pages. "We only look at the public data that people post", said Travis Katz, SVP and GM at News Corporation-owned MySpace. "We then bucket people into \'enthusiast\' target groups. This in turn enables advertisers to run much more relevant and targeted campaigns", he added.

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