Social Slowdown Hitting Piczo Hard

Message Board to Discuss Business Issues in the Social Networking Industry

Social Slowdown Hitting Piczo Hard

Postby snwmark » Mon Feb 25, 2008 5:16 pm

C NET NEWS -- Feb 22 -- At the same time Facebook\'s traffic appears to
have reached a plateau, Piczo, a networking site that caters to teenage
girls, has seen layoffs, executive departures, high employee turnover,
and a shrinking audience in the past five months. Back in 2006, Piczo
was a high flyer in social networking. The company was adding 35,000
new registered users per day, and had attracted $18 million in venture
funding. Since then, the company\'s traffic has continued to slide.
According to Comscore, Piczo saw 1.1 million U.S. unique users in
August 2006, but last month had 810,000 users. MORE NEWS @ SOCIAL NETWORKING WATCH

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