NIELSEN COMPANY -- May 8 -- The findings, released by Nielsen Mobile, show that the U.K. leads Europe in mobile social networking on a percentage basis. In the U.K., approximately 810,000 mobile subscribers, or 1.7% of all mobile subscribers in the country, visited social networks on their mobile phones in the first quarter of 2008. That reach percentage was twice as high as it was in other major European markets-though similar to the U.S., where 1.6% of all mobile subscribers (4.1m in all) accessed social networks via their phones in December 2007.
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