A good source of data for those of you looking at this event should look here:

Social Networking Conference Delegate Distribution

There are some interesting graphs to view. 65% of the attendance are SN execs. Chart

Over 70% of the attendance are senior execs. Chart


While 83% of the people that come to the Miami event are from North America, a significant amount (13%) of European firms also attend: Chart

The San Francisco event that takes place in the summer will focus on Mobile Social Networking and Exterprise Social Networking. 87% of the attendance is form North America, 10% is from Europe and 3% from Asia: Chart

The European event which takes place in the fall (2008 held in London) gets 65% European attendance and 32% North American firms. We see competitive advantages realized from the European firms that have attended previous EU events: Chart


The Asian event, which takes place in the spring, attracts mostly local SN executives from the Far East (73%). This should be the largest market in the future for Social Networking. Only 19% of North American firms attend the Asian event an only 8% of European firms attend the event as well. Again, we have seen competitve advantages realized from those that attend this event: Chart

While I knew these numbers for years, it was interesting to see it in graphical format once I actually crunched the numbers.

Marc Lesnick
Conference Organzier
Social Networking Conference