We would like to introduce you the main speakers of Social Networking Conference 2012.

In the posts below you will be able to find out the information about one of them, his activities and achievements and also you can ask your questions.

We are happy to introduce you the head of the “ Telemundo NBC ” - Borja Perez .

Borja will speak about the Engaging process of the Hispanic Market

Some facts about Borja Perez :

Borja Perez -Vice President, Digital Media and Integrated Solutions, Telemundo

Borja Perez is responsible for all 360-degree Integrated Solutions and Multiplatform Story Telling Strategy at Telemundo Network; driving overall growth of Telemundo''s Digital Media business. Perez works closely with Telemundo''s Studios, Marketing, Public Relations, Sales, International and Community divisions. He ensures that Telemundo’s Digital Media programs are truly integrated into the network’s growing “Original Content Strategy.” In addition, Perez is charged with identifying trends in the digital media market, seeking growth opportunities for Telemundo’s online community and delivering this audience best in breed applications, services, and programs. Recently, Perez was appointed to lead the new strategic social media unit, Social@Telemundo and digital distribution for NBC/Telemundo.

Social@Telemundo wil l focus on delivering its fans across Facebook & witter interactive experiences tied to TV programming. With dedicated Social Media resources tied to each of Telemundo''s shows and novelas, Social@Telemundo aims to take the entire TV viewing process to a more engaging level. Building off the success of its Interactive Broadband
Series "Telemundo Live" and mobile social initiatives Telemundo plans to expand its focus on sharing more access to its studios, shows and talent in Spanish and English.

Borja Perez was named Vice President of Digital Media & Integrated Solutions for NBC/ Telemundo in February 2009 and reports directly to
Jacqueline Hernandez, COO, Telemundo and Peter Blacker, Senior Executive Vice President of Digital Media, Telemundo

Prior to his current role, Perez was the Yahoo! Telemundo Alliance Leader, responsible for growing the Yahoo! Telemundo virtual joint venture’s target audience and revenue goals.

With more than 10 years of experience in the U.S. and global Hispanic
market including Germany and Spain, Perez was Director of U.S. Hispanic and International Business Development, AOL Inc. AOL Media Networks. In this role, he developed strategic alliances and content partnerships as well as oversaw the execution of all AOL Latino marketing and public relations programs for the U.S. Hispanic market, International and Multicultural markets. Prior to his roles at AOL Inc., Perez held posts at UOL Inc., The Bravo Group (Young & Rubicam), BBDO and Ericsson, where his knowledge and expertise of the global Hispanic market were essential to each client’s strategic market growth.

Perez is Co-chairman of the IAB Multicultural Committee, a Board Member of the US-Spain Chamber of Commerce, an Advisor Committee member of The Association of Hispanic Advertising Agencies as well as an active membe r of The International Advertising Association.



Edited 1 times. Last edit at 01/19/12 12:57AM by juliared.