Social Networking Conference
Social Networking Conference Message Boards
THE MESSAGE BOARDS FOR THE SOCIAL NETWORKING INDUSTRY
Business Forums for the Social Media Industry
Social Network Business Convention
Register for the Social Networking Conference in
Speakers for the Social Networking Conference in
Agenda for at the Social Networking Conference in
Sponsors at the Social Networking Conference in
Hotel/Venue and Travel to
Social Networking Industry Business Message Boards & Forums
About the Social Networking Conference in | Contact us
Frequently Asked Questions about the Social Networking Conference in
Social Networking Industry
Academia Sponsors
INSNA International Network For Social Network Analysis

Media Sponsors
Social Networking Watch

Mashable

Social Networking Japan

Web Host Industry Review

Center Networks
  ,


Flashcoms
MESSAGE BOARD FOR THE SOCIAL NETWORKING INDUSTRY

Social Bookmarks:  Delicious  Digg  Reddit  Magnolia  Newsvine  Furl  Facebook  Technorati
Goto Thread: Previous•Next
Goto: Forum List•Message List•New Topic•Search•Log In
OT: IBM sees radical shifts in advertising
Posted by: yorktown (Moderator)
Date: November 10, 2007 09:44PM

I thought this was interesting as most social networks have their business models based on advertising.

IBM came out with a report on the future of advertising.

In it, they see advertisers changing their strategies from targeting mass-markets to advertising in niche markets. IBM predicts 30% of ad dollars spent on television will change to being spent online, to: AOL, Yahoo and Google.

The complete IBM study is here (PDF) while the executive summary is here

This is certainly good news to niche social network sites. A report worthy of carrying around to investor and VC meetings.

Marc Lesnick
Conference Organizer
Social Networking Conference



Edited 2 times. Last edit at 11/10/07 09:46PM by yorktown.

Options: Reply To This Message•Quote This Message
Facebook comes in with their point of view
Posted by: yorktown (Moderator)
Date: November 15, 2007 11:17PM

Mark Zuckerberg, CEO of Facebook, has interjected his ideas in an article in Seattle PI.com

He sees 3 types of advertising. The bottom line is with traffic like a site the size of facebook, they can serious monitor metrics for consumer interest.

Social Networking may be starting to learn the most important word in online advertising.....CONVERSION.

Most online ads on Social Networking sites don't convert into customers. That is a common dilemma the industry faces. If that problem can be solved, the industry is 'home free.' If it isn't, there will be a day of reckoning for this business.

Marc Lesnick
Conference Organizer
Social Networking Conference

Options: Reply To This Message•Quote This Message


Goto: Forum List•Message List•Search•Log In
Your Name: 
Your Email: 
Subject: 

 


 FUTURE SOCIAL NETWORKING CONFERENCES
Moscow, Russia - September 29-30, 2011
             (Eastern European Market Focus & Mobile/Wireless)
Miami, USA - January 24-25, 2012
             (Global Market Focus)
Los Angeles USA - June 2012
             (Mobile & Enterprise Technologies for Social Networking)
 Questions?
Tel USA +1 212 722-1744 ext. 79
or e-Mail

Copyright © 2003-2012
Internet Business Conferences LTD
All Rights Reserved.